• Global Cleveland
  • Letterpress Vineyards
  • Letterpress Holiday Cheers
  • Elizabeth and Michael Invitations
  • Fizz Business Coasters
  • Elevation Tea
  • Letterpress QR Coasters
  • WMC Letterpress Notepads
  • Local Food Systems
  • Global Cleveland
    Identity, stationery, signage, and print collateral for a new civic organization working to build a better Cleveland by attracting talented people to the area. The logo represents the convergence of different people and energies coming into the city. It was important for them to be seen as vibrant, energetic, and youthful. Bright colors were part of this strategy, while the type grounded the mark and allowed for high readability. We further expanded the mark into patterns to help grow their brand identity.
    Branding, Graphic Design, Print Design
    2012
  • Letterpress Vineyards
    Concept wine packaging and branding marketed towards young men in their twenties. Bright colors and bold patterns draw reference from high fashion and modern culture. Varying colors, typefaces and ornamental elements create layers of complexity.
    Branding, Packaging, Graphic Design
    2009
  • Letterpress Holiday Cheers
    Our 2011 holiday promotional cards for friends, family, and clients. The typography is hand-lettered and complemented with a smattering of custom snowflake designs. The whole shebang was letterpress printed on heavy heavy stock with silver ink. Thanks to Cranky Pressman!
    Branding, Design, Typography
    2012
  • Elizabeth and Michael Invitations
    Hand-lettered wedding invitations and reply cards designed using a single Pantone color. Typography is used to connect and intertwine their names as a symbol of their union.
    Typography, Graphic Design, Print Design
    2009
  • Fizz Business Coasters
    Letterpress business cards brewed up as retro style coasters on pulpy stock to soak up good design. Printed in 2 Pantones, these beauties won a 2011 AIGA Cleveland Design Award and an award by HOW + Print Color in Design.
    Branding, Graphic Design, Typography
    2010
  • Elevation Tea
    Packaging system designed to brand loose-leaf tea as a luxury product. The package form was refined specifically for this project and uses shapes derived from across Asia to add cultural value to the tea. Full patterns are printed inside and out and complemented by custom typography. Elevation Tea draws its name from the various elevations at which specific teas are grown as well as the uplifting quality of the tea itself.
    Typography, Graphic Design, Packaging
    2009
  • Letterpress QR Coasters
    Promotional letterpress coasters using QR codes as part of a guessing game to show prospective clients some more creative uses of these codes and smartphones. Links take users to unique web addresses with more features.
    Branding, Graphic Design, Print Design
    2011
  • WMC Letterpress Notepads
    Promotional letterpress notepads distributed at Weapons of Mass Creation, a Cleveland design festival. Each features a fun scavenger hunt cover so it can be used as an activity book as well as a sketchbook. In conjunction with Cranky Pressman.
    Branding, Design, Illustration
    2011
  • Local Food Systems
    Identity and web elements designed for Ohio organization focused around agricultural business. Their primary interest is in using better networking to connect and grow businesses involved with the agriculture industry. Their business prospects are diverse, so we avoided heavy usage of green and plant imagery to better define their brand as networking and community growth. The honeycomb matrix was fitting and we carefully selected colors that were strong—but subdued—for differentiation. Website design was in collaboration with Jeff Schuler.
    Graphic Design, Icon Design, Web Design
    2012
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Subway systems as an example of convergent design. Very interesting read. http://t.co/8vVSC9OH
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Links
  • Jasen Melnick
  • Katie Major
  • Local Food Systems
  • Global Cleveland
Contact
  • Email: hellofizz@gmail.com
  • Twitter: @hellofizz
  • Phone: 734 262 5697
  • Fizz is an award-winning boutique design studio run by Jasen Melnick and Katie Major. Our passions include tasty beers and great design.
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