WE BELIEVE IN RESEARCH-DRIVEN DESIGN THAT GENERATES SMART, MEANINGFUL BRANDS.

Studying internationally with design experts has molded our process to focus on researching you, your business, and your client market. Instead of just stylizing a brand, we ask you hard questions like WHY does your business do what it does, and what is your mission. This allows us to develop informed concepts that resonate with people.

Our Process
Working with us, you become part of a collaborative team. Rather than presenting you with three bland suggestions that could fit just about everyone (but aren't actually exciting or meaningful to anyone), we meet with you several times and discuss concepts so we can truly focus in one your core values and unique positioning. Once you select a concept, we refine the mark until it feels right for your business. 
When the 103rd Ohio Volunteer Infantry called us, they had an overly elaborate logo and an outdated website that didn't reflect their organization. We toured their museum and researched their history. We honed this into a clean, simplified mark that reflected their history and honor. 
We redesigned their website to better reflect their organization and their current needs, which is more social, and developed apparel and merchandise for them to celebrate their new brand.
Inspiration comes from many places, including mid-century and contemporary designers, books, magazines, and less obvious sources. We were fortunate that the 103rd OVI has a museum where we  pored over artifacts, memorabilia, insignia, and books, which fueled many creative concepts. 
The value of sketching cannot be overrated, this is where new unique idea are generated and tested. Although we generate many sketches, we select only the strongest concepts with the most distinct positioning and graphic potential to present to you. 
The OVI has an incredible legacy, so part of our process involved research into their unique history and evaluating older graphic styles to discover the proper approach. 
Crests and shields were an effective way to convey strength and reference the military history, while still allowing  unique character in each design. We chose options that felt solid and timeless, so as to give the new logo a grounded feeling.
The best designs were more modern but still retained elements of military history. At this point we were carefully evaluating how each mark could be implemented into a larger branding program including website, print material, and stationery. 
The final logo was enhanced with vintage style typography and a subtle texture used in large applications. A standalone mark was useful for social media, and a one color option is used for most merchandise applications, to mimic period printing. 
The website developed following the color and style guide, with elements like stars and chevrons reflecting the logo and military rank. Sepia tones add warmth to period photos in the headers. 
Merchandise uses a solid one color logo mark to reflect the simplicity of period printing and to allow more versatile use of substrates and colors, such as yellow on Union Blue shirts and black on canvas bags. 
A strong mark that works in one color has other advantages as well. Here, we are able to make a leather stamp and emboss into leather. Belts are very specific, but this one color treatment can also be effectively applied to mugs and thermoses, laser engraving, moleskine notebooks, and any application where colors are limited. 
Unique to the 103rd OVI, they have a Camp Week every August on their heritage property for all the families to reconnect and spend time together. Here we found a creative integration of the logo into a custom branded t-shirt for the event.